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EB News of the Week 4/30/12

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* Become An Entrepreneur – No Idea Required  [Inc]

* Breaking Into the Energy Drink Business  [Businessweek]

* Creating Artificial Photosynthesis in Arizona  [FastCompany]

* How Do Investors Get Rich?  By Finding the “Winning 15”  [WSJ]

* Could You Charge 70% More with a Better Business Name?   [Entrepreneur]