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Emerging Business News of the Week – 4.15.19

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app-2941689_1920* Warby Parker Had a Mission. Its Customers Didn’t Care. Here’s How the Company Changed Its Message  [Inc]

* Women Veterans Are Starting More and More STEM Businesses: Here Are the Resources They Need  [Entrepreneurs]

*  The Oil Rigger-Turned-Entrepreneur Now Disrupting The Oil And Gas Industry  [Forbes]

* Tesla Shifts Gears, Again, and Some Fans Are Losing Patience  [Wired]

* Uber files for most anticipated Silicon Valley IPO since Facebook  [MarketWatch]