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Emerging Business News of the Week – 2.1.21

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mario-1081471_1920*  How I Turned My College e-Sports Hustle Into a Startup With Pro Athlete Investors  [Inc]

*  The Hottest Franchise Categories of 2021  [Entrepreneur]

*  10 Ways For Entrepreneurs To Power Through Tough Times  [Forbes]

*  ByteDance Foe Seeks $5.4 Billion in Biggest Tech IPO Since Uber   [Businessweek]

*  With GameStop, Robinhood broke the biggest rule of branding  [FastCompany]