Emerging Business News of the Week – 9.19.22

* Serial Entrepreneurs: How They’ve Made the Inc. 5000 Again and Again [Inc]

* San Diego Startup Turns To Custom Probiotics To Solve Health Issues [Forbes]

* Elon Musk Enters In-Flight Wi-Fi Market With Small Satellites [Businessweek]

* The best branding of 2022 [FastCompany]

* Neal Stephenson Named the Metaverse. Now, He’s Building It [Wired]