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Emerging Business News of the Week – 10.2.23

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* How Much Should You Pay Yourself? 3 Tips for Entrepreneurs [Inc]

* How Small Businesses Are Spending Their Marketing Dollars In 2024 [Forbes]

* The Definition of Value Is Changing — Here’s What Entrepreneurs Need to Know to Survive the Shifting Global Trends [Entrepreneur]

* Julie Wainwright led and The RealReal to IPOs. Why she’s back with a new nutrition startup [FastCompany]

* Why You Soon Won’t Be Able to Avoid AI—At Work or At Home [WSJ]