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Do write a white paper. Don’t write a prospectus.

Initial coin offerings, or ICOs, represent a new funding mechanism for companies building blockchain-based business models. The company’s “white paper” has become the go-to document for evaluating these new blockchain-based business models. Sometimes, the white paper is a deeply technical document. Many times, however, it reads more like a marketing brochure to hype a future ICO, and […]

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